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New Product Research Services

Aristocrat Market Research offers new product development research geared to the unique needs of services and technology companies. From concept screening, to concept testing, to conjoint analysis and discrete choice analysis, we have the tools. Our new product development research solutions will tell you:

Consumer acceptance of a new product

The optimal bundle of features

What to include or drop from a product line

The long-term potential of innovative products

Why Product Research

Identifying consumer views and product needs

Product concept & packaging development

Consumer usage research

In marketing monitoring

Post-launch measurement

Concept development and testing

Concept screening studies to identify product ideas with the greatest potential for further development.

Product optimization, including conjoint and discrete choice analysis, TURF analysis, and max/diff analysis.

Focus group evaluations, which are useful for highly complex or technology-based services.

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